Month: July 2024

Prospective attendees of Sweden’s Way Out West Festival, in the form of sperm and eggs, will soon be incubated to the sounds of its headliners, including Fred again… and Peggy Gou.

That’s according to the festival’s organizers, who this week announced the creation of a new stage in collaboration with renowned designer Love Hultén. They are planning to activate the miniature stage, dubbed “Future Fan Stage,” at Eliva, an IVF clinic in Stockholm.

Complete with colorful (albeit gentle) visuals, the fully functional stage will be “injecting” live recordings of music by the festival’s headliners into unfertilized embryo samples “before they even develop into fetuses,” per a blog post shared by Way Out West. The festival cited recent studies showing that “music improves the fertilization rate during an IVF process.”

The innovative installation takes the scientific effects of music quite literally. Hultén expressed excitement for the intricate layers of the stage’s design, saying he was “all in” after the festival approved him.

“The Future Fan Stage was already an amazing concept in theory and had a lot of interesting design aspects,” the Swedish audiovisual artist said. “Combining elements from the lab world with music stage visuals was challenging and fun.”

“With this cheeky and wonderful idea, we will get future fans hooked on our festival with great live music, even before they’ve come into being,” added Way Out West Project Manager Kimmie Winroth. “And if we’re lucky, even contribute to welcoming them into existence.”

For those who have surpassed their cellular form of life, this year’s Way Out West Festival returns to Gothenburg’s Slottsskogen park from August 8-10. Passes can be purchased here.

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deadmau5 is planning to take fans to church ahead of a hotly anticipated EP—Hackney Church, that is. Standing in East London since 1275, the church recently underwent an ambitious renovation, transforming the historic building into a destination for music and art events alongside regular services.

The venue, cozy and intimate, will present deadmau5 for “his most intimate London show in years,” according to the concert’s organizer, LWE Events. Scheduled for July 16th with Volaris as support, the show will celebrate the iconic producer’s new body of work, Some EP.

The restoration of the Anglican church’s interior and surrounding churchyard cost the developers, SAINT, £6 million (just over $7.7 million USD). According to the church’s website, it has been a “center of Christian worship in the borough since 1275” and now hosts various cultural events.

Through the upcoming deadmau5 show and others, the venue and its proprietors are operating with the aim of “renewing culture,” per SAINT’s website. It also serves as a museum of sorts, with an archive of historical documents dating back to the building’s construction.

You can purchase tickets to deadmau5’s show at Hackney Church here.

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Spotify: tinyurl.com/yp7vpcur